

Sireethon Phongam
Associate
Sireethon is an associate at Principle Law and Advisory. Her expertise includes a wide range of regulatory matters, including corporate law and real estate law, with a particular emphasis on land use regulations, zoning, development permits, and compliance with relevant regulatory frameworks. She also advises on the drafting and reviewing of transaction agreements, especially for share purchase agreements and shareholders’ agreements.
Sireethon has a strong focus on real estate transactions, with experience in conducting comprehensive legal due diligence, thoroughly drafting and reviewing transaction agreements, and advising on risk management strategies.
Education
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Bachelor of Laws (LL.B.), Ramkhamhaeng University, 2020
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Lawyer License, Lawyer Council of Thailand
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Notarial Services Attorney
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Currently pursuing a Thai Bar Examination, Thai Bar Association, Royal Patronage
Representative Transactions
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Represented the purchaser of a renowned food company in the negotiation of asset mergers and acquisitions to establish a partnership with specific establishments and formulated LOIs, SPAs, SHAs, and related corporate documents.
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Represented the seller of a high-end fashion manufacturing company and a famed organic beauty and spa in Thailand. Developed a plan for income tax planning for the client.
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Represented a purchaser of an international company in the share acquisition of a sugar products company in Thailand and led to the investigation of legal due diligence in a sugar factory in Thailand for the deal.
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Represented a start-up technology company to operate its information technology and data management business.
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Represented a renowned food company in connection with numerous commercial matters. Drafted and reviewed a wide range of business contracts, including franchise agreements, guarantee agreements, employment work rules, loan agreements, and medical service agreements. Provided strategic legal advice on contractual structures, highlighting potential tax planning benefits and risks. Delivered technical support and facilitated negotiations on key commercial terms, ensuring legally sound and commercially effective outcomes.
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Acted as legal counsel for hotel owners in negotiating hotel management agreements with domestic and international hospitality operators.
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Drafted a legal opinion on the data protection laws related to the consent form for revealing the location of personal data.
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Represented a client in the pharmaceutical and medical supply industry, reviewing and enhancing Privacy Policies and Privacy Notices to ensure full compliance with applicable data protection laws and regulatory requirements.
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